According to a survey conducted by Rakuten Insight in July 2023, 66 percent of the male respondents in Japan did not want to see sponsored ads on social media platforms. The share among women was somewhat lower. The survey also showed that women on average were more open to viewing personalized ads than men.
Willingness to view sponsored advertisements on social media platforms in Japan as of July 2023, by gender
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Rakuten Insight. (August 2, 2023). Willingness to view sponsored advertisements on social media platforms in Japan as of July 2023, by gender [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1407252/japan-willingness-to-view-sponsored-advertisements-on-social-media-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Willingness to view sponsored advertisements on social media platforms in Japan as of July 2023, by gender." Chart. August 2, 2023. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1407252/japan-willingness-to-view-sponsored-advertisements-on-social-media-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. (2023). Willingness to view sponsored advertisements on social media platforms in Japan as of July 2023, by gender. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1407252/japan-willingness-to-view-sponsored-advertisements-on-social-media-by-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Willingness to View Sponsored Advertisements on Social Media Platforms in Japan as of July 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1407252/japan-willingness-to-view-sponsored-advertisements-on-social-media-by-gender/?__sso_cookie_checker=failed
Rakuten Insight, Willingness to view sponsored advertisements on social media platforms in Japan as of July 2023, by gender Statista, https://www.statista.com/statistics/1407252/japan-willingness-to-view-sponsored-advertisements-on-social-media-by-gender/?__sso_cookie_checker=failed (last visited March 15, 2025)
Willingness to view sponsored advertisements on social media platforms in Japan as of July 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1407252/japan-willingness-to-view-sponsored-advertisements-on-social-media-by-gender/?__sso_cookie_checker=failed
