One in 10 U.S. women sought mental health advice from influencers on social media in 2022. According to the survey, 11 percent of respondents did the same for weight recommendations. Another eight percent looked up influencer recommendations for reproductive health.
Share of women seeking out influencers on social media for advice/recommendations for health needs in the United States as of 2022
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Ogilvy & Mather. (November 30, 2022). Share of women seeking out influencers on social media for advice/recommendations for health needs in the United States as of 2022 [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1407285/women-seeking-out-influencers-for-health-recommendations-us/?__sso_cookie_checker=failed
Ogilvy & Mather. "Share of women seeking out influencers on social media for advice/recommendations for health needs in the United States as of 2022." Chart. November 30, 2022. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1407285/women-seeking-out-influencers-for-health-recommendations-us/?__sso_cookie_checker=failed
Ogilvy & Mather. (2022). Share of women seeking out influencers on social media for advice/recommendations for health needs in the United States as of 2022. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1407285/women-seeking-out-influencers-for-health-recommendations-us/?__sso_cookie_checker=failed
Ogilvy & Mather. "Share of Women Seeking out Influencers on Social Media for Advice/Recommendations for Health Needs in The United States as of 2022." Statista, Statista Inc., 30 Nov 2022, https://www.statista.com/statistics/1407285/women-seeking-out-influencers-for-health-recommendations-us/?__sso_cookie_checker=failed
Ogilvy & Mather, Share of women seeking out influencers on social media for advice/recommendations for health needs in the United States as of 2022 Statista, https://www.statista.com/statistics/1407285/women-seeking-out-influencers-for-health-recommendations-us/?__sso_cookie_checker=failed (last visited February 19, 2025)
Share of women seeking out influencers on social media for advice/recommendations for health needs in the United States as of 2022 [Graph], Ogilvy & Mather, November 30, 2022. [Online]. Available: https://www.statista.com/statistics/1407285/women-seeking-out-influencers-for-health-recommendations-us/?__sso_cookie_checker=failed