In 2023, about 42 percent of household item shoppers in the United States said lower prices were the reason they switched to store brands. About 27 percent of respondents stated that they chose store brands because they were annoyed with national brand price changes.
Reasons household care shoppers switched to store brands in the United States in 2023
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InMobi. (April 30, 2023). Reasons household care shoppers switched to store brands in the United States in 2023 [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1407534/reasons-household-care-shoppers-switched-to-store-brands-in-the-us/?__sso_cookie_checker=failed
InMobi. "Reasons household care shoppers switched to store brands in the United States in 2023." Chart. April 30, 2023. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1407534/reasons-household-care-shoppers-switched-to-store-brands-in-the-us/?__sso_cookie_checker=failed
InMobi. (2023). Reasons household care shoppers switched to store brands in the United States in 2023. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1407534/reasons-household-care-shoppers-switched-to-store-brands-in-the-us/?__sso_cookie_checker=failed
InMobi. "Reasons Household Care Shoppers Switched to Store Brands in The United States in 2023." Statista, Statista Inc., 30 Apr 2023, https://www.statista.com/statistics/1407534/reasons-household-care-shoppers-switched-to-store-brands-in-the-us/?__sso_cookie_checker=failed
InMobi, Reasons household care shoppers switched to store brands in the United States in 2023 Statista, https://www.statista.com/statistics/1407534/reasons-household-care-shoppers-switched-to-store-brands-in-the-us/?__sso_cookie_checker=failed (last visited March 16, 2025)
Reasons household care shoppers switched to store brands in the United States in 2023 [Graph], InMobi, April 30, 2023. [Online]. Available: https://www.statista.com/statistics/1407534/reasons-household-care-shoppers-switched-to-store-brands-in-the-us/?__sso_cookie_checker=failed
