In 2024, the majority of global respondents, at nearly 40 percent, said they found their inspiration for beauty product purchases on online marketplaces. Nearly a quarter of consumers admitted that they prefer browsing brand websites. Similarly, around 15 percent of respondents preferred retailer sites.
Leading sources for inspiration to buy beauty products online worldwide in 2024
The survey included 31,500 consumers across 20 international markets; Argentina, Australia, Brazil, China, Colombia, France, Germany, India, Indonesia, Italy, Mexico, Netherlands, New Zealand, Peru, Saudi Arabia, South Africa, Thailand, UAE, UK, and U.S.
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Wunderman Thompson Commerce. (September 19, 2024). Leading sources for inspiration to buy beauty products online worldwide in 2024 [Graph]. In Statista. Retrieved February 10, 2025, from https://www.statista.com/statistics/1409144/beauty-product-inspiration-sources-worldwide/?__sso_cookie_checker=failed
Wunderman Thompson Commerce. "Leading sources for inspiration to buy beauty products online worldwide in 2024." Chart. September 19, 2024. Statista. Accessed February 10, 2025. https://www.statista.com/statistics/1409144/beauty-product-inspiration-sources-worldwide/?__sso_cookie_checker=failed
Wunderman Thompson Commerce. (2024). Leading sources for inspiration to buy beauty products online worldwide in 2024. Statista. Statista Inc.. Accessed: February 10, 2025. https://www.statista.com/statistics/1409144/beauty-product-inspiration-sources-worldwide/?__sso_cookie_checker=failed
Wunderman Thompson Commerce. "Leading Sources for Inspiration to Buy Beauty Products Online Worldwide in 2024." Statista, Statista Inc., 19 Sep 2024, https://www.statista.com/statistics/1409144/beauty-product-inspiration-sources-worldwide/?__sso_cookie_checker=failed
Wunderman Thompson Commerce, Leading sources for inspiration to buy beauty products online worldwide in 2024 Statista, https://www.statista.com/statistics/1409144/beauty-product-inspiration-sources-worldwide/?__sso_cookie_checker=failed (last visited February 10, 2025)
Leading sources for inspiration to buy beauty products online worldwide in 2024 [Graph], Wunderman Thompson Commerce, September 19, 2024. [Online]. Available: https://www.statista.com/statistics/1409144/beauty-product-inspiration-sources-worldwide/?__sso_cookie_checker=failed