During a survey among social media users in Spain in March 2024, 38 percent of respondents said that banner or carousel ads were their preferred ad formats on social networks. This was followed by 33 percent of respondents expressing a preference for stories or sponsored posts.
Most popular advertising formats on social media according to consumers in Spain as of March 2024
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IAB Spain. (May 22, 2024). Most popular advertising formats on social media according to consumers in Spain as of March 2024 [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1409264/most-popular-ad-formats-on-social-media-spain/?__sso_cookie_checker=failed
IAB Spain. "Most popular advertising formats on social media according to consumers in Spain as of March 2024." Chart. May 22, 2024. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1409264/most-popular-ad-formats-on-social-media-spain/?__sso_cookie_checker=failed
IAB Spain. (2024). Most popular advertising formats on social media according to consumers in Spain as of March 2024. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1409264/most-popular-ad-formats-on-social-media-spain/?__sso_cookie_checker=failed
IAB Spain. "Most Popular Advertising Formats on Social Media According to Consumers in Spain as of March 2024." Statista, Statista Inc., 22 May 2024, https://www.statista.com/statistics/1409264/most-popular-ad-formats-on-social-media-spain/?__sso_cookie_checker=failed
IAB Spain, Most popular advertising formats on social media according to consumers in Spain as of March 2024 Statista, https://www.statista.com/statistics/1409264/most-popular-ad-formats-on-social-media-spain/?__sso_cookie_checker=failed (last visited January 23, 2025)
Most popular advertising formats on social media according to consumers in Spain as of March 2024 [Graph], IAB Spain, May 22, 2024. [Online]. Available: https://www.statista.com/statistics/1409264/most-popular-ad-formats-on-social-media-spain/?__sso_cookie_checker=failed
