Apple Pay acceptance worldwide 2024

Predictions were that nine out of 10 e-commerce vendors in India would offer Apple Pay on their website come 2024. This is according to a survey held in early 2022, asking e-commerce professionals on which payment method they are already offering and which ones they hope to either add or not add in the future. By January 2024, however, India did not feature in the survey, and it was the Netherlands that had the highest share of vendors that accepted Apple Pay. Noticeable are both the different starting positions and the future intent of Apple Pay implementation. English-speaking countries - especially the United States - tend to already accept Apple Pay in 2022. Brazil was a focus country for both Apple and Google, as it is the largest market in Latin America. Within Europe - except for the UK - the acceptance of Apple Pay is higher in Italy and the Netherlands than in France and, especially, Germany.

Current and future implementation of Apple Pay in e-commerce in selected countries and territories worldwide in February 2022 and January 2024, with the forecast for 2024 made in 2022

Characteristic	Currently accepted (as of January 2024)	Currently accepted (as of February 2022)	Plan to accept within two years Currently accepted (as of February 2022)	No plans to accept within two years Currently accepted (as of February 2022)
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Release date

February 2024

More information

Region

Australia, Brazil, Canada, France, Germany, Hong Kong, India, Ireland, Israel, Italy, Japan, Mexico, Netherlands, New Zealand, Singapore, South Africa, Spain, Thailand, United Arab Emirates, United Kingdom, United States

Survey time period

January 2024

Number of respondents

2,700 respondents

Age group

18 years and older

Special properties

third-party panelists worldwide; Commerce professionals that held a director or higher leadership role; Professionals from B2B, B2C, and B2B2C companies across North America, Latin America, Asia Pacific, Japan, and Europe

Method of interview

Online panel

Supplementary notes

Percentage points missing to or exceeding 100 percent are probably due to rounding.

The source adds that respondents did not provide information on the exact number of respondents per country.

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