During a 2024 survey among adult internet users in Brazil, approximately 70 percent of respondents said digital advertising was always or almost always useful in finding new products, searching for a potential purchase, or helping them during the buying process. A year earlier, the share stood at 75 percent.
Percentage of adult internet users finding digital advertising useful in their purchase journey in Brazil from 2022 to 2024
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IAB Brasil. (December 17, 2024). Percentage of adult internet users finding digital advertising useful in their purchase journey in Brazil from 2022 to 2024 [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1409570/percentage-digital-ad-useful-purchase-journey-brazil/?__sso_cookie_checker=failed
IAB Brasil. "Percentage of adult internet users finding digital advertising useful in their purchase journey in Brazil from 2022 to 2024." Chart. December 17, 2024. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1409570/percentage-digital-ad-useful-purchase-journey-brazil/?__sso_cookie_checker=failed
IAB Brasil. (2024). Percentage of adult internet users finding digital advertising useful in their purchase journey in Brazil from 2022 to 2024. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1409570/percentage-digital-ad-useful-purchase-journey-brazil/?__sso_cookie_checker=failed
IAB Brasil. "Percentage of Adult Internet Users Finding Digital Advertising Useful in Their Purchase Journey in Brazil from 2022 to 2024." Statista, Statista Inc., 17 Dec 2024, https://www.statista.com/statistics/1409570/percentage-digital-ad-useful-purchase-journey-brazil/?__sso_cookie_checker=failed
IAB Brasil, Percentage of adult internet users finding digital advertising useful in their purchase journey in Brazil from 2022 to 2024 Statista, https://www.statista.com/statistics/1409570/percentage-digital-ad-useful-purchase-journey-brazil/?__sso_cookie_checker=failed (last visited February 18, 2025)
Percentage of adult internet users finding digital advertising useful in their purchase journey in Brazil from 2022 to 2024 [Graph], IAB Brasil, December 17, 2024. [Online]. Available: https://www.statista.com/statistics/1409570/percentage-digital-ad-useful-purchase-journey-brazil/?__sso_cookie_checker=failed