According to an April 2023 survey, online travel agencies (OTAs) were the main resources used by global travelers before purchasing a trip, followed by search engines and social media. While 80 percent of respondents checked OTAs before completing a trip booking, 58 percent reported using social media.
Main resources used before purchasing a trip by travelers worldwide as of April 2023
people who booked online travel in the past six months
Method of interview
Online survey
Supplementary notes
¹ The study was based on a database of approximately 70,000 participants aged 18 years and older in the following seven markets: Australia, Canada, France, Japan, Mexico, the United Kingdom, and the United States.
The analysis included data for the previous 12 months and looked at travel behavior in the 45 days leading up to a trip booking.
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Expedia. (July 31, 2023). Main resources used before purchasing a trip by travelers worldwide as of April 2023 [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1412053/resources-used-before-purchasing-travel-worldwide/?__sso_cookie_checker=failed
Expedia. "Main resources used before purchasing a trip by travelers worldwide as of April 2023." Chart. July 31, 2023. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1412053/resources-used-before-purchasing-travel-worldwide/?__sso_cookie_checker=failed
Expedia. (2023). Main resources used before purchasing a trip by travelers worldwide as of April 2023. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1412053/resources-used-before-purchasing-travel-worldwide/?__sso_cookie_checker=failed
Expedia. "Main Resources Used before Purchasing a Trip by Travelers Worldwide as of April 2023." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1412053/resources-used-before-purchasing-travel-worldwide/?__sso_cookie_checker=failed
Expedia, Main resources used before purchasing a trip by travelers worldwide as of April 2023 Statista, https://www.statista.com/statistics/1412053/resources-used-before-purchasing-travel-worldwide/?__sso_cookie_checker=failed (last visited January 24, 2025)
Main resources used before purchasing a trip by travelers worldwide as of April 2023 [Graph], Expedia, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1412053/resources-used-before-purchasing-travel-worldwide/?__sso_cookie_checker=failed
