In 2024, the majority of video content spending worldwide came from commercial broadcasters, with a share of 39 percent. However, the share of traditional media on the overall video content spending declined recently and will probably continue the downward trend in the upcoming year. Meanwhile, streaming services are forecast to not only increase their content investments, but also surpass commercial broadcasters by 2025.
Distribution of video content spending worldwide from 2021 to 2025, by company type
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Advanced Television. (February 4, 2025). Distribution of video content spending worldwide from 2021 to 2025, by company type [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/1412746/video-content-spending-company-type-worldwide/?__sso_cookie_checker=failed
Advanced Television. "Distribution of video content spending worldwide from 2021 to 2025, by company type." Chart. February 4, 2025. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/1412746/video-content-spending-company-type-worldwide/?__sso_cookie_checker=failed
Advanced Television. (2025). Distribution of video content spending worldwide from 2021 to 2025, by company type. Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/1412746/video-content-spending-company-type-worldwide/?__sso_cookie_checker=failed
Advanced Television. "Distribution of Video Content Spending Worldwide from 2021 to 2025, by Company Type." Statista, Statista Inc., 4 Feb 2025, https://www.statista.com/statistics/1412746/video-content-spending-company-type-worldwide/?__sso_cookie_checker=failed
Advanced Television, Distribution of video content spending worldwide from 2021 to 2025, by company type Statista, https://www.statista.com/statistics/1412746/video-content-spending-company-type-worldwide/?__sso_cookie_checker=failed (last visited February 11, 2025)
Distribution of video content spending worldwide from 2021 to 2025, by company type [Graph], Advanced Television, February 4, 2025. [Online]. Available: https://www.statista.com/statistics/1412746/video-content-spending-company-type-worldwide/?__sso_cookie_checker=failed