During a mid-2023 survey in the United States, around 22 percent of responding social media users whose annual income was below 50 thousand U.S. dollars reported learning about products through TV. Among respondents whose yearly income exceeded 100 thousand dollars, that medium's share stood at 15 percent – their leading channel for new product discovery was social media influencers, mentioned by 21 percent.
Leading channels for learning about new products among adults in the United States as of July 2023, by annual income
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult (@MorningConsult). (September 20, 2023). Leading channels for learning about new products among adults in the United States as of July 2023, by annual income [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/1414467/top-channels-new-products-us-by-income/?__sso_cookie_checker=failed
Morning Consult (@MorningConsult). "Leading channels for learning about new products among adults in the United States as of July 2023, by annual income." Chart. September 20, 2023. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/1414467/top-channels-new-products-us-by-income/?__sso_cookie_checker=failed
Morning Consult (@MorningConsult). (2023). Leading channels for learning about new products among adults in the United States as of July 2023, by annual income. Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/1414467/top-channels-new-products-us-by-income/?__sso_cookie_checker=failed
Morning Consult (@MorningConsult). "Leading Channels for Learning about New Products among Adults in The United States as of July 2023, by Annual Income." Statista, Statista Inc., 20 Sep 2023, https://www.statista.com/statistics/1414467/top-channels-new-products-us-by-income/?__sso_cookie_checker=failed
Morning Consult (@MorningConsult), Leading channels for learning about new products among adults in the United States as of July 2023, by annual income Statista, https://www.statista.com/statistics/1414467/top-channels-new-products-us-by-income/?__sso_cookie_checker=failed (last visited January 18, 2025)
Leading channels for learning about new products among adults in the United States as of July 2023, by annual income [Graph], Morning Consult (@MorningConsult), September 20, 2023. [Online]. Available: https://www.statista.com/statistics/1414467/top-channels-new-products-us-by-income/?__sso_cookie_checker=failed
