According to a survey, 46 percent of B2C business leaders believed they excelled in delivering personalization in 2022, marking an improvement from the previous year. However, the proportion of consumers who shared this belief was notably lower, with only 15 percent agreeing with this statement in 2022, in contrast to the seven percent who did so in 2021.
Brands doing an excellent job providing personalization according to B2C business leaders and consumers worldwide 2021-2022
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Insider Intelligence. (March 29, 2023). Brands doing an excellent job providing personalization according to B2C business leaders and consumers worldwide 2021-2022 [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1415811/brands-believed-to-be-doing-an-excellent-job-providing-personalization/?__sso_cookie_checker=failed
Insider Intelligence. "Brands doing an excellent job providing personalization according to B2C business leaders and consumers worldwide 2021-2022." Chart. March 29, 2023. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1415811/brands-believed-to-be-doing-an-excellent-job-providing-personalization/?__sso_cookie_checker=failed
Insider Intelligence. (2023). Brands doing an excellent job providing personalization according to B2C business leaders and consumers worldwide 2021-2022. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1415811/brands-believed-to-be-doing-an-excellent-job-providing-personalization/?__sso_cookie_checker=failed
Insider Intelligence. "Brands Doing An Excellent Job Providing Personalization According to B2c Business Leaders and Consumers Worldwide 2021-2022." Statista, Statista Inc., 29 Mar 2023, https://www.statista.com/statistics/1415811/brands-believed-to-be-doing-an-excellent-job-providing-personalization/?__sso_cookie_checker=failed
Insider Intelligence, Brands doing an excellent job providing personalization according to B2C business leaders and consumers worldwide 2021-2022 Statista, https://www.statista.com/statistics/1415811/brands-believed-to-be-doing-an-excellent-job-providing-personalization/?__sso_cookie_checker=failed (last visited February 18, 2025)
Brands doing an excellent job providing personalization according to B2C business leaders and consumers worldwide 2021-2022 [Graph], Insider Intelligence, March 29, 2023. [Online]. Available: https://www.statista.com/statistics/1415811/brands-believed-to-be-doing-an-excellent-job-providing-personalization/?__sso_cookie_checker=failed