When queried about the personalized perks they would be willing to exchange their personal information for, 22 percent of responding U.S. consumers mentioned a product specifically designed for them, tailored to their exact preferences in terms of type, color, or style. Furthermore, 21 percent indicated their willingness to exchange personal data for an expedited and highly targeted search experience that aligns precisely with their needs.
Personalized perks in exchange for which consumers would be willing to share their personal information in the United States in 2023
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CI&T. (April 24, 2023). Personalized perks in exchange for which consumers would be willing to share their personal information in the United States in 2023 [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/1415936/personalized-perks-for-which-us-consumers-would-share-their-data/?__sso_cookie_checker=failed
CI&T. "Personalized perks in exchange for which consumers would be willing to share their personal information in the United States in 2023." Chart. April 24, 2023. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/1415936/personalized-perks-for-which-us-consumers-would-share-their-data/?__sso_cookie_checker=failed
CI&T. (2023). Personalized perks in exchange for which consumers would be willing to share their personal information in the United States in 2023. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/1415936/personalized-perks-for-which-us-consumers-would-share-their-data/?__sso_cookie_checker=failed
CI&T. "Personalized Perks in Exchange for Which Consumers Would Be Willing to Share Their Personal Information in The United States in 2023." Statista, Statista Inc., 24 Apr 2023, https://www.statista.com/statistics/1415936/personalized-perks-for-which-us-consumers-would-share-their-data/?__sso_cookie_checker=failed
CI&T, Personalized perks in exchange for which consumers would be willing to share their personal information in the United States in 2023 Statista, https://www.statista.com/statistics/1415936/personalized-perks-for-which-us-consumers-would-share-their-data/?__sso_cookie_checker=failed (last visited February 07, 2025)
Personalized perks in exchange for which consumers would be willing to share their personal information in the United States in 2023 [Graph], CI&T, April 24, 2023. [Online]. Available: https://www.statista.com/statistics/1415936/personalized-perks-for-which-us-consumers-would-share-their-data/?__sso_cookie_checker=failed
