In a 2023 survey, it was found that the majority of people in the United Kingdom watched ad-supported streaming content on televisions, cited by over half of respondents. By contrast, around 18 percent of consumers watched AVOD and FAST content on smartphones.
Share of consumers viewing ad-supported streaming content in the United Kingdom as of 2nd quarter 2023, by device
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TiVo. (October 11, 2023). Share of consumers viewing ad-supported streaming content in the United Kingdom as of 2nd quarter 2023, by device [Graph]. In Statista. Retrieved October 03, 2024, from https://www.statista.com/statistics/1416613/consumers-avod-fast-viewing-devices-uk/
TiVo. "Share of consumers viewing ad-supported streaming content in the United Kingdom as of 2nd quarter 2023, by device." Chart. October 11, 2023. Statista. Accessed October 03, 2024. https://www.statista.com/statistics/1416613/consumers-avod-fast-viewing-devices-uk/
TiVo. (2023). Share of consumers viewing ad-supported streaming content in the United Kingdom as of 2nd quarter 2023, by device. Statista. Statista Inc.. Accessed: October 03, 2024. https://www.statista.com/statistics/1416613/consumers-avod-fast-viewing-devices-uk/
TiVo. "Share of Consumers Viewing Ad-supported Streaming Content in The United Kingdom as of 2nd Quarter 2023, by Device." Statista, Statista Inc., 11 Oct 2023, https://www.statista.com/statistics/1416613/consumers-avod-fast-viewing-devices-uk/
TiVo, Share of consumers viewing ad-supported streaming content in the United Kingdom as of 2nd quarter 2023, by device Statista, https://www.statista.com/statistics/1416613/consumers-avod-fast-viewing-devices-uk/ (last visited October 03, 2024)
Share of consumers viewing ad-supported streaming content in the United Kingdom as of 2nd quarter 2023, by device [Graph], TiVo, October 11, 2023. [Online]. Available: https://www.statista.com/statistics/1416613/consumers-avod-fast-viewing-devices-uk/