In 2024, digital billboards accounted for around 32 percent of Lamar Advertising Company's billboard advertising net revenue in the United States and Canada. In the previous year, the share stood at 31 percent. Also in 2024, Lamar's digital billboard display revenue grew by five percent to over 590 million U.S. dollars.
Digital billboards' share in Lamar Advertising Company's billboard advertising net revenue in the United States and Canada from 2017 to 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Lamar Advertising. (February 20, 2025). Digital billboards' share in Lamar Advertising Company's billboard advertising net revenue in the United States and Canada from 2017 to 2024 [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1417920/digital-share-lamar-billboard-revenue/?__sso_cookie_checker=failed
Lamar Advertising. "Digital billboards' share in Lamar Advertising Company's billboard advertising net revenue in the United States and Canada from 2017 to 2024." Chart. February 20, 2025. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1417920/digital-share-lamar-billboard-revenue/?__sso_cookie_checker=failed
Lamar Advertising. (2025). Digital billboards' share in Lamar Advertising Company's billboard advertising net revenue in the United States and Canada from 2017 to 2024. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1417920/digital-share-lamar-billboard-revenue/?__sso_cookie_checker=failed
Lamar Advertising. "Digital Billboards' Share in Lamar Advertising Company's Billboard Advertising Net Revenue in The United States and Canada from 2017 to 2024." Statista, Statista Inc., 20 Feb 2025, https://www.statista.com/statistics/1417920/digital-share-lamar-billboard-revenue/?__sso_cookie_checker=failed
Lamar Advertising, Digital billboards' share in Lamar Advertising Company's billboard advertising net revenue in the United States and Canada from 2017 to 2024 Statista, https://www.statista.com/statistics/1417920/digital-share-lamar-billboard-revenue/?__sso_cookie_checker=failed (last visited March 16, 2025)
Digital billboards' share in Lamar Advertising Company's billboard advertising net revenue in the United States and Canada from 2017 to 2024 [Graph], Lamar Advertising, February 20, 2025. [Online]. Available: https://www.statista.com/statistics/1417920/digital-share-lamar-billboard-revenue/?__sso_cookie_checker=failed
