Consumers who mostly buy on impulse online or in-store in the U.S. 2023

Published by
Kasia Davies,
Jan 14, 2025
In the United States, more than 35 percent of consumers said they were most likely to make impulse purchases online in 2023. Roughly 30 percent of surveyed U.S. shoppers believed they were just as likely to make impulse buys online or in physical stores.

Consumers who are most likely to make impulse purchases online or in-store in the United States in 2023

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Release date

June 2023

Region

United States

Survey time period

May 17 to 24, 2023

Number of respondents

around 500

Age group

18 years and older

Supplementary notes

This question was phrased by the source as follows: "Where do you make more impulse shopping purchases?"

Percentage points exceeding 100 percent are probably due to rounding.

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Impact of inflation

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