In 2023, CeraVe was the leading skincare brands with the highest number of followers on TikTok, amounting to over 1.3 million. The Ordinary and Nivea came in joint second place, both with around 1.1 million TikTok followers.
Number of followers of leading skincare brands on TikTok worldwide in 2023
(in thousands)
Date of release is date of consultation. The brands are defined as "leading" by the source based on its own ranking system. The source specified that its own database was used to select brand names. For some of the brands included in the ranking, only the UK/European TikTok data was taken into consideration.
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Cosmetify. (October 19, 2023). Number of followers of leading skincare brands on TikTok worldwide in 2023 (in thousands) [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1419258/number-of-followers-of-leading-skincare-brands-on-tiktok/?__sso_cookie_checker=failed
Cosmetify. "Number of followers of leading skincare brands on TikTok worldwide in 2023 (in thousands)." Chart. October 19, 2023. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1419258/number-of-followers-of-leading-skincare-brands-on-tiktok/?__sso_cookie_checker=failed
Cosmetify. (2023). Number of followers of leading skincare brands on TikTok worldwide in 2023 (in thousands). Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1419258/number-of-followers-of-leading-skincare-brands-on-tiktok/?__sso_cookie_checker=failed
Cosmetify. "Number of Followers of Leading Skincare Brands on Tiktok Worldwide in 2023 (in Thousands)." Statista, Statista Inc., 19 Oct 2023, https://www.statista.com/statistics/1419258/number-of-followers-of-leading-skincare-brands-on-tiktok/?__sso_cookie_checker=failed
Cosmetify, Number of followers of leading skincare brands on TikTok worldwide in 2023 (in thousands) Statista, https://www.statista.com/statistics/1419258/number-of-followers-of-leading-skincare-brands-on-tiktok/?__sso_cookie_checker=failed (last visited January 20, 2025)
Number of followers of leading skincare brands on TikTok worldwide in 2023 (in thousands) [Graph], Cosmetify, October 19, 2023. [Online]. Available: https://www.statista.com/statistics/1419258/number-of-followers-of-leading-skincare-brands-on-tiktok/?__sso_cookie_checker=failed
