According to a survey of mobile smartphone users conducted in December 2022 in the United States, 25 percent of users aged 55 and older strongly agreed with the notion that the cookies consent pop-up was disrupting their mobile web experience. Additionally. approximately 33 percent of users in this age group reported agreeing with the statement. While users in general were more likely to agree with the statement, approximately 13 percent of users aged between 35 and 54 years old reported they did not find the pop-up disrupting of their activity.
Share of smartphone users in the United States who find cookie preference pop-ups disrupting to their mobile web browsing experience as of December 2022, by age group
Original question: "How much do you agree with the following statement: The cookie preference pop up is disruptive to my mobile web browsing experience."
The values may not sum up to 100 percent due to rounding
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InMobi. (December 31, 2022). Share of smartphone users in the United States who find cookie preference pop-ups disrupting to their mobile web browsing experience as of December 2022, by age group [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1420551/us-users-mobile-web-browsing-experience-disrupted-by-cookies-by-age/?__sso_cookie_checker=failed
InMobi. "Share of smartphone users in the United States who find cookie preference pop-ups disrupting to their mobile web browsing experience as of December 2022, by age group." Chart. December 31, 2022. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1420551/us-users-mobile-web-browsing-experience-disrupted-by-cookies-by-age/?__sso_cookie_checker=failed
InMobi. (2022). Share of smartphone users in the United States who find cookie preference pop-ups disrupting to their mobile web browsing experience as of December 2022, by age group. Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1420551/us-users-mobile-web-browsing-experience-disrupted-by-cookies-by-age/?__sso_cookie_checker=failed
InMobi. "Share of Smartphone Users in The United States Who Find Cookie Preference Pop-ups Disrupting to Their Mobile Web Browsing Experience as of December 2022, by Age Group." Statista, Statista Inc., 31 Dec 2022, https://www.statista.com/statistics/1420551/us-users-mobile-web-browsing-experience-disrupted-by-cookies-by-age/?__sso_cookie_checker=failed
InMobi, Share of smartphone users in the United States who find cookie preference pop-ups disrupting to their mobile web browsing experience as of December 2022, by age group Statista, https://www.statista.com/statistics/1420551/us-users-mobile-web-browsing-experience-disrupted-by-cookies-by-age/?__sso_cookie_checker=failed (last visited January 22, 2025)
Share of smartphone users in the United States who find cookie preference pop-ups disrupting to their mobile web browsing experience as of December 2022, by age group [Graph], InMobi, December 31, 2022. [Online]. Available: https://www.statista.com/statistics/1420551/us-users-mobile-web-browsing-experience-disrupted-by-cookies-by-age/?__sso_cookie_checker=failed
