In 2022, nearly 70 percent of heterosexual men within the age bracket of 18 to 34 years stated that they were currently using cosmetics/grooming products in the United States. Around 62 percent of men that were 51 years old or older said the same.
Usage of cosmetics among heterosexual men in the United States in 2022, by age
The source does not specify the date or type of survey or the number of surveyed participants. Participants were asked if they would ever consider or if they would consider including cosmetics in their grooming routine.
Specific figures for respondents between 35 and 50 years of age were not provided by the source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ipsos. (March 21, 2022). Usage of cosmetics among heterosexual men in the United States in 2022, by age [Graph]. In Statista. Retrieved January 17, 2025, from https://www.statista.com/statistics/1420873/usage-of-cosmetics-among-usa-men-by-age/?__sso_cookie_checker=failed
Ipsos. "Usage of cosmetics among heterosexual men in the United States in 2022, by age." Chart. March 21, 2022. Statista. Accessed January 17, 2025. https://www.statista.com/statistics/1420873/usage-of-cosmetics-among-usa-men-by-age/?__sso_cookie_checker=failed
Ipsos. (2022). Usage of cosmetics among heterosexual men in the United States in 2022, by age. Statista. Statista Inc.. Accessed: January 17, 2025. https://www.statista.com/statistics/1420873/usage-of-cosmetics-among-usa-men-by-age/?__sso_cookie_checker=failed
Ipsos. "Usage of Cosmetics among Heterosexual Men in The United States in 2022, by Age." Statista, Statista Inc., 21 Mar 2022, https://www.statista.com/statistics/1420873/usage-of-cosmetics-among-usa-men-by-age/?__sso_cookie_checker=failed
Ipsos, Usage of cosmetics among heterosexual men in the United States in 2022, by age Statista, https://www.statista.com/statistics/1420873/usage-of-cosmetics-among-usa-men-by-age/?__sso_cookie_checker=failed (last visited January 17, 2025)
Usage of cosmetics among heterosexual men in the United States in 2022, by age [Graph], Ipsos, March 21, 2022. [Online]. Available: https://www.statista.com/statistics/1420873/usage-of-cosmetics-among-usa-men-by-age/?__sso_cookie_checker=failed
