During a December 2022 survey among smartphone users in the United States, 13 percent of respondents felt comfortable about sharing their data with cell phone manufacturers. Consumer trust stood at the lowest regarding sharing their data with advertisers, at only seven percent. 60 percent of respondents felt uncomfortable sharing their data with third-parties.
Third-parties users were comfortable sharing their data with for advertising purposes in the United States as of December 2022
Original question: "Who are you comfortable sharing your data with for advertising purposes?" Multiple answers were possible.
The values may not sum up to 100 percent due to rounding.
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InMobi. (December 31, 2022). Third-parties users were comfortable sharing their data with for advertising purposes in the United States as of December 2022 [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/1421508/data-sharing-willingness-for-ads-us/?__sso_cookie_checker=failed
InMobi. "Third-parties users were comfortable sharing their data with for advertising purposes in the United States as of December 2022." Chart. December 31, 2022. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/1421508/data-sharing-willingness-for-ads-us/?__sso_cookie_checker=failed
InMobi. (2022). Third-parties users were comfortable sharing their data with for advertising purposes in the United States as of December 2022. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/1421508/data-sharing-willingness-for-ads-us/?__sso_cookie_checker=failed
InMobi. "Third-parties Users Were Comfortable Sharing Their Data with for Advertising Purposes in The United States as of December 2022." Statista, Statista Inc., 31 Dec 2022, https://www.statista.com/statistics/1421508/data-sharing-willingness-for-ads-us/?__sso_cookie_checker=failed
InMobi, Third-parties users were comfortable sharing their data with for advertising purposes in the United States as of December 2022 Statista, https://www.statista.com/statistics/1421508/data-sharing-willingness-for-ads-us/?__sso_cookie_checker=failed (last visited February 07, 2025)
Third-parties users were comfortable sharing their data with for advertising purposes in the United States as of December 2022 [Graph], InMobi, December 31, 2022. [Online]. Available: https://www.statista.com/statistics/1421508/data-sharing-willingness-for-ads-us/?__sso_cookie_checker=failed