In the first half of 2023, 35 percent of Instagram content referring to fashion brands was posted by influencers whereas 25 percent was posted by the brands themselves. The remaining 40 percent belonged to celebrities, media, and partners. For beaty brands, the shares stood at 41 percent vs. 23 percent.
Share of fashion, lifestyle, and beauty brands (FLB) owned media and influencer content on Instagram worldwide in 1st half 2023, by subsector
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Launchmetrics. (October 15, 2023). Share of fashion, lifestyle, and beauty brands (FLB) owned media and influencer content on Instagram worldwide in 1st half 2023, by subsector [Graph]. In Statista. Retrieved February 10, 2025, from https://www.statista.com/statistics/1422256/flb-influencer-owned-media-posts/?__sso_cookie_checker=failed
Launchmetrics. "Share of fashion, lifestyle, and beauty brands (FLB) owned media and influencer content on Instagram worldwide in 1st half 2023, by subsector." Chart. October 15, 2023. Statista. Accessed February 10, 2025. https://www.statista.com/statistics/1422256/flb-influencer-owned-media-posts/?__sso_cookie_checker=failed
Launchmetrics. (2023). Share of fashion, lifestyle, and beauty brands (FLB) owned media and influencer content on Instagram worldwide in 1st half 2023, by subsector. Statista. Statista Inc.. Accessed: February 10, 2025. https://www.statista.com/statistics/1422256/flb-influencer-owned-media-posts/?__sso_cookie_checker=failed
Launchmetrics. "Share of Fashion, Lifestyle, and Beauty Brands (Flb) Owned Media and Influencer Content on Instagram Worldwide in 1st Half 2023, by Subsector." Statista, Statista Inc., 15 Oct 2023, https://www.statista.com/statistics/1422256/flb-influencer-owned-media-posts/?__sso_cookie_checker=failed
Launchmetrics, Share of fashion, lifestyle, and beauty brands (FLB) owned media and influencer content on Instagram worldwide in 1st half 2023, by subsector Statista, https://www.statista.com/statistics/1422256/flb-influencer-owned-media-posts/?__sso_cookie_checker=failed (last visited February 10, 2025)
Share of fashion, lifestyle, and beauty brands (FLB) owned media and influencer content on Instagram worldwide in 1st half 2023, by subsector [Graph], Launchmetrics, October 15, 2023. [Online]. Available: https://www.statista.com/statistics/1422256/flb-influencer-owned-media-posts/?__sso_cookie_checker=failed