In 2024, about 60 percent of male consumers taking part in a survey in Italy were planning to purchase electronics during Black Friday. The number of women intending to do the same was lower, at about 34 percent.
Share of Italian consumers planning to buy electronics during Black Friday in 2024, by gender
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PwC. (November 21, 2024). Share of Italian consumers planning to buy electronics during Black Friday in 2024, by gender [Graph]. In Statista. Retrieved February 15, 2025, from https://www.statista.com/statistics/1423859/consumers-purchasing-electronics-during-black-friday-in-italy-by-gender/?__sso_cookie_checker=failed
PwC. "Share of Italian consumers planning to buy electronics during Black Friday in 2024, by gender." Chart. November 21, 2024. Statista. Accessed February 15, 2025. https://www.statista.com/statistics/1423859/consumers-purchasing-electronics-during-black-friday-in-italy-by-gender/?__sso_cookie_checker=failed
PwC. (2024). Share of Italian consumers planning to buy electronics during Black Friday in 2024, by gender. Statista. Statista Inc.. Accessed: February 15, 2025. https://www.statista.com/statistics/1423859/consumers-purchasing-electronics-during-black-friday-in-italy-by-gender/?__sso_cookie_checker=failed
PwC. "Share of Italian Consumers Planning to Buy Electronics during Black Friday in 2024, by Gender." Statista, Statista Inc., 21 Nov 2024, https://www.statista.com/statistics/1423859/consumers-purchasing-electronics-during-black-friday-in-italy-by-gender/?__sso_cookie_checker=failed
PwC, Share of Italian consumers planning to buy electronics during Black Friday in 2024, by gender Statista, https://www.statista.com/statistics/1423859/consumers-purchasing-electronics-during-black-friday-in-italy-by-gender/?__sso_cookie_checker=failed (last visited February 15, 2025)
Share of Italian consumers planning to buy electronics during Black Friday in 2024, by gender [Graph], PwC, November 21, 2024. [Online]. Available: https://www.statista.com/statistics/1423859/consumers-purchasing-electronics-during-black-friday-in-italy-by-gender/?__sso_cookie_checker=failed