Watching a trailer before trying a new show in the U.S. 2022-2023

Published by
Julia Stoll,
Dec 1, 2023
According to a 2023 survey conducted in the U.S., 36 percent of respondents usually watched a trailer before they decided on a new show to try. More than 20 percent of consumers said that they always watched trailers.

Share of consumers watching a trailer before deciding to try a new show in the United States in 2022 and 2023, by frequency

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Release date

November 2023

Region

United States

Survey time period

2022 and 2023

Number of respondents

1,600*

Age group

16-74 years

Special properties

consumers with broadband watching at least 1 hour of TV per week, among those who discovered a new favorite show in the past year

Supplementary notes

*Number of respondents from October 2023.

The question was phrased by the source as follows: "How often do you watch a trailer before deciding to try a new show?"

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