Tactics falling into the definition of retail media according to U.S. marketers 2023

Tactics falling into the definition of retail media according to retail media decision makers from the United States as of July 2023

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Sources

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Release date

January 2024

Region

United States

Survey time period

July 2023

Number of respondents

312 respondents

Special properties

among retail media decision makers at brands and retailers

Supplementary notes

The survey was conducted among 225 decision makers working at retailers and 87 working at brands.

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Statistics on " Digital retail media advertising in the United States "

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Overview

7

Key players

6

Marketer insights

8

Consumer insights

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