During a December 2022 survey among marketers worldwide, 74 percent of respondents agreed (somewhat: 49 percent, strongly: 25 percent) to have access required to improve marketing personalization. The remaining 26 percent disagreed with that statement.
Share of marketers with access to data required to improve marketing personalization worldwide as of December 2022
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Ascend2. (December 29, 2022). Share of marketers with access to data required to improve marketing personalization worldwide as of December 2022 [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/1426223/marketers-with-without-access-to-data-personalization/?__sso_cookie_checker=failed
Ascend2. "Share of marketers with access to data required to improve marketing personalization worldwide as of December 2022." Chart. December 29, 2022. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/1426223/marketers-with-without-access-to-data-personalization/?__sso_cookie_checker=failed
Ascend2. (2022). Share of marketers with access to data required to improve marketing personalization worldwide as of December 2022. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/1426223/marketers-with-without-access-to-data-personalization/?__sso_cookie_checker=failed
Ascend2. "Share of Marketers with Access to Data Required to Improve Marketing Personalization Worldwide as of December 2022." Statista, Statista Inc., 29 Dec 2022, https://www.statista.com/statistics/1426223/marketers-with-without-access-to-data-personalization/?__sso_cookie_checker=failed
Ascend2, Share of marketers with access to data required to improve marketing personalization worldwide as of December 2022 Statista, https://www.statista.com/statistics/1426223/marketers-with-without-access-to-data-personalization/?__sso_cookie_checker=failed (last visited February 07, 2025)
Share of marketers with access to data required to improve marketing personalization worldwide as of December 2022 [Graph], Ascend2, December 29, 2022. [Online]. Available: https://www.statista.com/statistics/1426223/marketers-with-without-access-to-data-personalization/?__sso_cookie_checker=failed