According to a 2023 survey over half of Gen Z shoppers in the United States bought secondhand items as a more affordable alternative, while about a third of them went thrifting in order to find vintage items. In comparison to the other participants surveyed, the younger generations seemed to be more driven by sustainability and chose to shop secondhand in order to reduce their environmental impact.
Reasons for buying secondhand items among United States Generation Z in 2023
The source adds that all consumer product segments (e.g. food, household goods, beverages, homewares, furniture, home improvement, electronics, apparel, health, beauty, sports, games, leisure and hobby, entertainment, and other various products) were included.
Multiple answers were possible.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mercari. (July 25, 2023). Reasons for buying secondhand items among United States Generation Z in 2023 [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/1426803/reasons-for-buying-secondhand-items-among-gen-z-usa/
Mercari. "Reasons for buying secondhand items among United States Generation Z in 2023." Chart. July 25, 2023. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/1426803/reasons-for-buying-secondhand-items-among-gen-z-usa/
Mercari. (2023). Reasons for buying secondhand items among United States Generation Z in 2023. Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/1426803/reasons-for-buying-secondhand-items-among-gen-z-usa/
Mercari. "Reasons for Buying Secondhand Items among United States Generation Z in 2023." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1426803/reasons-for-buying-secondhand-items-among-gen-z-usa/
Mercari, Reasons for buying secondhand items among United States Generation Z in 2023 Statista, https://www.statista.com/statistics/1426803/reasons-for-buying-secondhand-items-among-gen-z-usa/ (last visited October 09, 2024)
Reasons for buying secondhand items among United States Generation Z in 2023 [Graph], Mercari, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1426803/reasons-for-buying-secondhand-items-among-gen-z-usa/