Based on a survey conducted in 2023, the majority of social shoppers in the United States examine a product on social media between one and five times before reaching a purchase decision, irrespective of their age.
Average number of times consumers viewed a product on social media before making a purchase decision in the United States in 2023, by age group
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The Influencer Marketing Factory. (November 5, 2023). Average number of times consumers viewed a product on social media before making a purchase decision in the United States in 2023, by age group [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1426847/product-views-on-social-media-before-purchase-us/?__sso_cookie_checker=failed
The Influencer Marketing Factory. "Average number of times consumers viewed a product on social media before making a purchase decision in the United States in 2023, by age group." Chart. November 5, 2023. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1426847/product-views-on-social-media-before-purchase-us/?__sso_cookie_checker=failed
The Influencer Marketing Factory. (2023). Average number of times consumers viewed a product on social media before making a purchase decision in the United States in 2023, by age group. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1426847/product-views-on-social-media-before-purchase-us/?__sso_cookie_checker=failed
The Influencer Marketing Factory. "Average Number of times Consumers Viewed a Product on Social Media before Making a Purchase Decision in The United States in 2023, by Age Group." Statista, Statista Inc., 5 Nov 2023, https://www.statista.com/statistics/1426847/product-views-on-social-media-before-purchase-us/?__sso_cookie_checker=failed
The Influencer Marketing Factory, Average number of times consumers viewed a product on social media before making a purchase decision in the United States in 2023, by age group Statista, https://www.statista.com/statistics/1426847/product-views-on-social-media-before-purchase-us/?__sso_cookie_checker=failed (last visited January 20, 2025)
Average number of times consumers viewed a product on social media before making a purchase decision in the United States in 2023, by age group [Graph], The Influencer Marketing Factory, November 5, 2023. [Online]. Available: https://www.statista.com/statistics/1426847/product-views-on-social-media-before-purchase-us/?__sso_cookie_checker=failed
