During an August 2023 survey, 54 percent of surveyed small or medium business (SMB) owners within entertainment and recreation industry said their biggest concern was creating relationships with new customers or clients. The same also stood as the biggest concern of SMBs within construction and restaurant-oriented sectors, at 47 and 49 percent, respectively.
Marketing concerns of small and medium-sized businesses (SMBs) in the United States as of August 2023, by industry
Characteristic
Construction & contracting
Entertainment & recreation
Food & beverage
Hospitality & accommodation
Restaurant & bar
Retail
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among small to midsize business owners and decision makers
Method of interview
Online interview
Supplementary notes
Survey type not specified.
Respondents belonged to one of the following industries: construction & contracting; entertainment & recreation; food & beverage; hospitality & accommodation; retail; or restaurant & bar.
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Morning Consult, & Verizon (Verizon Business). (August 31, 2023). Marketing concerns of small and medium-sized businesses (SMBs) in the United States as of August 2023, by industry [Graph]. In Statista. Retrieved September 14, 2024, from https://www.statista.com/statistics/1427605/marketing-concerns-smbs-us/
Morning Consult, und Verizon (Verizon Business). "Marketing concerns of small and medium-sized businesses (SMBs) in the United States as of August 2023, by industry." Chart. August 31, 2023. Statista. Accessed September 14, 2024. https://www.statista.com/statistics/1427605/marketing-concerns-smbs-us/
Morning Consult, Verizon (Verizon Business). (2023). Marketing concerns of small and medium-sized businesses (SMBs) in the United States as of August 2023, by industry. Statista. Statista Inc.. Accessed: September 14, 2024. https://www.statista.com/statistics/1427605/marketing-concerns-smbs-us/
Morning Consult, and Verizon (Verizon Business). "Marketing Concerns of Small and Medium-sized Businesses (Smbs) in The United States as of August 2023, by Industry." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/statistics/1427605/marketing-concerns-smbs-us/
Morning Consult & Verizon (Verizon Business), Marketing concerns of small and medium-sized businesses (SMBs) in the United States as of August 2023, by industry Statista, https://www.statista.com/statistics/1427605/marketing-concerns-smbs-us/ (last visited September 14, 2024)
Marketing concerns of small and medium-sized businesses (SMBs) in the United States as of August 2023, by industry [Graph], Morning Consult, & Verizon (Verizon Business), August 31, 2023. [Online]. Available: https://www.statista.com/statistics/1427605/marketing-concerns-smbs-us/
