According to a survey done in October 2023, around 20 percent of respondents in the United States indicated that they purchased items on social media because of the limited time offers provided. Another 20 percent did so in order to discover and save new products.
Reasons why customers purchase items via social commerce platforms in the United States as of October 2023
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The Influencer Marketing Factory. (November 5, 2023). Reasons why customers purchase items via social commerce platforms in the United States as of October 2023 [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1427854/customer-reasons-for-purchasing-via-social-commerce-usa/?__sso_cookie_checker=failed
The Influencer Marketing Factory. "Reasons why customers purchase items via social commerce platforms in the United States as of October 2023." Chart. November 5, 2023. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1427854/customer-reasons-for-purchasing-via-social-commerce-usa/?__sso_cookie_checker=failed
The Influencer Marketing Factory. (2023). Reasons why customers purchase items via social commerce platforms in the United States as of October 2023. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1427854/customer-reasons-for-purchasing-via-social-commerce-usa/?__sso_cookie_checker=failed
The Influencer Marketing Factory. "Reasons Why Customers Purchase Items via Social Commerce Platforms in The United States as of October 2023." Statista, Statista Inc., 5 Nov 2023, https://www.statista.com/statistics/1427854/customer-reasons-for-purchasing-via-social-commerce-usa/?__sso_cookie_checker=failed
The Influencer Marketing Factory, Reasons why customers purchase items via social commerce platforms in the United States as of October 2023 Statista, https://www.statista.com/statistics/1427854/customer-reasons-for-purchasing-via-social-commerce-usa/?__sso_cookie_checker=failed (last visited January 21, 2025)
Reasons why customers purchase items via social commerce platforms in the United States as of October 2023 [Graph], The Influencer Marketing Factory, November 5, 2023. [Online]. Available: https://www.statista.com/statistics/1427854/customer-reasons-for-purchasing-via-social-commerce-usa/?__sso_cookie_checker=failed
