During an August 2023 survey among consumers aged 55 and above in the United States, almost two-thirds (or 65 percent) said a brand they already knew and trusted influenced their choice of brand or item. Around 11 percent mentioned recommendations from friends and/or family, while no respondent from that age group cited in-store salespersons' recommendations.
Leading influences on choosing a brand or item according to consumers aged 55 years and above in the United States as of August 2023
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CivicScience (@CivicScience). (October 6, 2023). Leading influences on choosing a brand or item according to consumers aged 55 years and above in the United States as of August 2023 [Graph]. In Statista. Retrieved September 18, 2024, from https://www.statista.com/statistics/1428211/influences-brand-choice-baby-boomers-united-states/
CivicScience (@CivicScience). "Leading influences on choosing a brand or item according to consumers aged 55 years and above in the United States as of August 2023." Chart. October 6, 2023. Statista. Accessed September 18, 2024. https://www.statista.com/statistics/1428211/influences-brand-choice-baby-boomers-united-states/
CivicScience (@CivicScience). (2023). Leading influences on choosing a brand or item according to consumers aged 55 years and above in the United States as of August 2023. Statista. Statista Inc.. Accessed: September 18, 2024. https://www.statista.com/statistics/1428211/influences-brand-choice-baby-boomers-united-states/
CivicScience (@CivicScience). "Leading Influences on Choosing a Brand or Item According to Consumers Aged 55 Years and above in The United States as of August 2023." Statista, Statista Inc., 6 Oct 2023, https://www.statista.com/statistics/1428211/influences-brand-choice-baby-boomers-united-states/
CivicScience (@CivicScience), Leading influences on choosing a brand or item according to consumers aged 55 years and above in the United States as of August 2023 Statista, https://www.statista.com/statistics/1428211/influences-brand-choice-baby-boomers-united-states/ (last visited September 18, 2024)
Leading influences on choosing a brand or item according to consumers aged 55 years and above in the United States as of August 2023 [Graph], CivicScience (@CivicScience), October 6, 2023. [Online]. Available: https://www.statista.com/statistics/1428211/influences-brand-choice-baby-boomers-united-states/
