Female consumer opinion on brands misrepresenting them in the U.S. 2022, by age group

Published by
J. G. Navarro,
Nov 18, 2024
During a late 2022 survey among female consumers in the United States, over 70 percent of respondents aged 18 to 49 said they were much or somewhat less likely to buy from brands whose advertisements ignored or misrepresented women. Among women aged 50 and over, that share stood at 65 percent.

Female consumer attitudes towards brands whose advertisements ignored or misrepresented women in the United States as of November 2022, by age group

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

November 2023

Region

United States

Survey time period

November 2 to 30, 2022

Number of respondents

7,368 respondents

Age group

18 years and older

Supplementary notes

* Number of respondents aged 18 to 49: 3,782.

** Number of respondents aged 50 and over: 3,586.

The source did not specify the survey type and included oversamples of 2,088 Black/African Americans, 1,972 Hispanic Americans, and 1,974 Asian American and Pacific Islanders.

Missing percentage points to 100 are due to rounding or skipped responses online.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " CPG industry advertising and marketing in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you CPG industry advertising and marketing in the U.S.

Overview

5

CPG advertising

8

CPG marketing

4

Leaders and benchmarks

7

Spotlight: Environmental, social, and corporate governance (ESG)

5

Further Content: You might find this interesting as well

Topics

CPG industry advertising in the U.S.Advertising in the United StatesOnline grocery shopping in the United StatesFood shopping behavior in the U.S.Food advertising in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.