According to a survey done in the United States in 2022, Gen Zers were tolerating shorter ad formats on platforms such as Snapchat and TikTok. Only 18 percent of the U.S. Gen Z population was watching longer format ads on linear TV.
Influence of advertising length on user attention in the United States according to platform in 2022, by share of respondents
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Insider Intelligence. (December 15, 2022). Influence of advertising length on user attention in the United States according to platform in 2022, by share of respondents [Graph]. In Statista. Retrieved September 10, 2024, from https://www.statista.com/statistics/1428703/ad-length-attention-influence-platform-usa/
Insider Intelligence. "Influence of advertising length on user attention in the United States according to platform in 2022, by share of respondents." Chart. December 15, 2022. Statista. Accessed September 10, 2024. https://www.statista.com/statistics/1428703/ad-length-attention-influence-platform-usa/
Insider Intelligence. (2022). Influence of advertising length on user attention in the United States according to platform in 2022, by share of respondents. Statista. Statista Inc.. Accessed: September 10, 2024. https://www.statista.com/statistics/1428703/ad-length-attention-influence-platform-usa/
Insider Intelligence. "Influence of Advertising Length on User Attention in The United States According to Platform in 2022, by Share of Respondents." Statista, Statista Inc., 15 Dec 2022, https://www.statista.com/statistics/1428703/ad-length-attention-influence-platform-usa/
Insider Intelligence, Influence of advertising length on user attention in the United States according to platform in 2022, by share of respondents Statista, https://www.statista.com/statistics/1428703/ad-length-attention-influence-platform-usa/ (last visited September 10, 2024)
Influence of advertising length on user attention in the United States according to platform in 2022, by share of respondents [Graph], Insider Intelligence, December 15, 2022. [Online]. Available: https://www.statista.com/statistics/1428703/ad-length-attention-influence-platform-usa/
