The sports sponsorship market in Europe reached a record high of 20.69 billion euros in 2022. The market benefitted from hosting major sporting events in 2022, including the UEFA Women's Euro.
Size of the sports sponsorship market in Europe from 2019 to 2022
(in billion euros)
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European Sponsorship Association. (March 23, 2023). Size of the sports sponsorship market in Europe from 2019 to 2022 (in billion euros) [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/1430225/sports-sponsorship-market-size-europe/?__sso_cookie_checker=failed
European Sponsorship Association. "Size of the sports sponsorship market in Europe from 2019 to 2022 (in billion euros)." Chart. March 23, 2023. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/1430225/sports-sponsorship-market-size-europe/?__sso_cookie_checker=failed
European Sponsorship Association. (2023). Size of the sports sponsorship market in Europe from 2019 to 2022 (in billion euros). Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/1430225/sports-sponsorship-market-size-europe/?__sso_cookie_checker=failed
European Sponsorship Association. "Size of The Sports Sponsorship Market in Europe from 2019 to 2022 (in Billion Euros)." Statista, Statista Inc., 23 Mar 2023, https://www.statista.com/statistics/1430225/sports-sponsorship-market-size-europe/?__sso_cookie_checker=failed
European Sponsorship Association, Size of the sports sponsorship market in Europe from 2019 to 2022 (in billion euros) Statista, https://www.statista.com/statistics/1430225/sports-sponsorship-market-size-europe/?__sso_cookie_checker=failed (last visited February 11, 2025)
Size of the sports sponsorship market in Europe from 2019 to 2022 (in billion euros) [Graph], European Sponsorship Association, March 23, 2023. [Online]. Available: https://www.statista.com/statistics/1430225/sports-sponsorship-market-size-europe/?__sso_cookie_checker=failed