As of August 2023, three in four consumers interested in watching sports in the United States used cable and satellite TV to do so, according to a survey. The share of sport fans that stream their sports content stood at 53 percent. By contrast, when watching sports in company the use of cable and satellite TV shrinks to 66 percent, whereas streaming stays equally popular.
Share of consumers watching sports in the United States as of August 2023, by platform type
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LG Ads Solutions. (September 21, 2023). Share of consumers watching sports in the United States as of August 2023, by platform type [Graph]. In Statista. Retrieved January 25, 2025, from https://www.statista.com/statistics/1440556/watching-sports-platform-type-us/?__sso_cookie_checker=failed
LG Ads Solutions. "Share of consumers watching sports in the United States as of August 2023, by platform type." Chart. September 21, 2023. Statista. Accessed January 25, 2025. https://www.statista.com/statistics/1440556/watching-sports-platform-type-us/?__sso_cookie_checker=failed
LG Ads Solutions. (2023). Share of consumers watching sports in the United States as of August 2023, by platform type. Statista. Statista Inc.. Accessed: January 25, 2025. https://www.statista.com/statistics/1440556/watching-sports-platform-type-us/?__sso_cookie_checker=failed
LG Ads Solutions. "Share of Consumers Watching Sports in The United States as of August 2023, by Platform Type." Statista, Statista Inc., 21 Sep 2023, https://www.statista.com/statistics/1440556/watching-sports-platform-type-us/?__sso_cookie_checker=failed
LG Ads Solutions, Share of consumers watching sports in the United States as of August 2023, by platform type Statista, https://www.statista.com/statistics/1440556/watching-sports-platform-type-us/?__sso_cookie_checker=failed (last visited January 25, 2025)
Share of consumers watching sports in the United States as of August 2023, by platform type [Graph], LG Ads Solutions, September 21, 2023. [Online]. Available: https://www.statista.com/statistics/1440556/watching-sports-platform-type-us/?__sso_cookie_checker=failed
