According to a survey conducted by Rakuten Insight in China in November 2023, around 84 percent of female and 81 percent of male respondents said that they use an official app of a store or a brand. An equal proportion of the surveyed men and women, 11 percent, admitted that they use online websites of some brands/stores instead of an app.
Share of consumers using a brand or store's official app in China as of November 2023, by gender
Characteristic
Yes, I do
No, but I use online websites to buy from that store or a brand
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Rakuten Insight. (December 14, 2023). Share of consumers using a brand or store's official app in China as of November 2023, by gender [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1440598/china-usage-of-brand-or-store-official-app-by-consumer-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Share of consumers using a brand or store's official app in China as of November 2023, by gender." Chart. December 14, 2023. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1440598/china-usage-of-brand-or-store-official-app-by-consumer-gender/?__sso_cookie_checker=failed
Rakuten Insight. (2023). Share of consumers using a brand or store's official app in China as of November 2023, by gender. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1440598/china-usage-of-brand-or-store-official-app-by-consumer-gender/?__sso_cookie_checker=failed
Rakuten Insight. "Share of Consumers Using a Brand or Store's Official App in China as of November 2023, by Gender." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1440598/china-usage-of-brand-or-store-official-app-by-consumer-gender/?__sso_cookie_checker=failed
Rakuten Insight, Share of consumers using a brand or store's official app in China as of November 2023, by gender Statista, https://www.statista.com/statistics/1440598/china-usage-of-brand-or-store-official-app-by-consumer-gender/?__sso_cookie_checker=failed (last visited March 16, 2025)
Share of consumers using a brand or store's official app in China as of November 2023, by gender [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1440598/china-usage-of-brand-or-store-official-app-by-consumer-gender/?__sso_cookie_checker=failed
