Nubank was by far the most well-known, popular, and used neobanking app in Brazil in 2024, based on Statista's Consumer Insights. Almost every respondent knew the mobile banking service provider, and out of these respondents, 74 percent had a positive opinion of it, while 65 percent had used it in the past year. PagBank and Inter followed, both with awareness rates of about 90 percent, though with significantly lower popularity and usage.
Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2024, by brand
The questions were phrased by the source as follows:
Awareness: "Do you know this brand, even if only by name? (multi-pick)"
Popularity: "When it comes to neobanking and neobrokerage, which of the following brands do you like? (multi-pick)"
Usage: "When it comes to neobanking and neobrokerage, which of the following brands have you used in the past 12 months? (multi-pick)"
The base for the questions about popularity and usage was respondents who knew the individual brand. More information on the methodology can be found here.
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Statista. (October 17, 2024). Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2024, by brand [Graph]. In Statista. Retrieved January 17, 2025, from https://www.statista.com/statistics/1440714/brazil-neobank-neobrokerage-popularity-by-brand/?__sso_cookie_checker=failed
Statista. "Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2024, by brand." Chart. October 17, 2024. Statista. Accessed January 17, 2025. https://www.statista.com/statistics/1440714/brazil-neobank-neobrokerage-popularity-by-brand/?__sso_cookie_checker=failed
Statista. (2024). Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2024, by brand. Statista. Statista Inc.. Accessed: January 17, 2025. https://www.statista.com/statistics/1440714/brazil-neobank-neobrokerage-popularity-by-brand/?__sso_cookie_checker=failed
Statista. "Neobanking and Neobrokerage Awareness, Popularity, and Usage in Brazil in 2024, by Brand." Statista, Statista Inc., 17 Oct 2024, https://www.statista.com/statistics/1440714/brazil-neobank-neobrokerage-popularity-by-brand/?__sso_cookie_checker=failed
Statista, Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2024, by brand Statista, https://www.statista.com/statistics/1440714/brazil-neobank-neobrokerage-popularity-by-brand/?__sso_cookie_checker=failed (last visited January 17, 2025)
Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2024, by brand [Graph], Statista, October 17, 2024. [Online]. Available: https://www.statista.com/statistics/1440714/brazil-neobank-neobrokerage-popularity-by-brand/?__sso_cookie_checker=failed
