According to a survey conducted in 2023, Gen Z consumers in the United States have a preference for websites that specialize in beauty products, specifically for researching and purchasing new beauty products. Around 76 percent of the polled individuals cited specialty beauty websites, like sephora.com, as the best places to search for and buy their beauty products.
Leading Gen Z search and purchase channels for new-to-them beauty products in the United States in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PowerReviews. (January 11, 2024). Leading Gen Z search and purchase channels for new-to-them beauty products in the United States in 2023 [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/1441139/gen-z-top-beauty-purchase-websites-us/?__sso_cookie_checker=failed
PowerReviews. "Leading Gen Z search and purchase channels for new-to-them beauty products in the United States in 2023." Chart. January 11, 2024. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/1441139/gen-z-top-beauty-purchase-websites-us/?__sso_cookie_checker=failed
PowerReviews. (2024). Leading Gen Z search and purchase channels for new-to-them beauty products in the United States in 2023. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/1441139/gen-z-top-beauty-purchase-websites-us/?__sso_cookie_checker=failed
PowerReviews. "Leading Gen Z Search and Purchase Channels for New-to-them Beauty Products in The United States in 2023." Statista, Statista Inc., 11 Jan 2024, https://www.statista.com/statistics/1441139/gen-z-top-beauty-purchase-websites-us/?__sso_cookie_checker=failed
PowerReviews, Leading Gen Z search and purchase channels for new-to-them beauty products in the United States in 2023 Statista, https://www.statista.com/statistics/1441139/gen-z-top-beauty-purchase-websites-us/?__sso_cookie_checker=failed (last visited February 16, 2025)
Leading Gen Z search and purchase channels for new-to-them beauty products in the United States in 2023 [Graph], PowerReviews, January 11, 2024. [Online]. Available: https://www.statista.com/statistics/1441139/gen-z-top-beauty-purchase-websites-us/?__sso_cookie_checker=failed