Share of online retail media ad revenue in Latin America 2023, by player

Published by
J. G. Navarro,
Jan 30, 2024
In 2023, Mercado Libre alone accounted for nearly 48.5 percent of Latin America's estimated digital retail media advertising revenue. Amazon's operations in the two largest Latin American economies – Brazil and Mexico – collectively accounted for little more than 18 percent of the region's online retail media ad revenues.

Distribution of digital retail media advertising revenue in Latin America in 2023, by player

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Release date

January 2024

Region

LAC

Survey time period

2022

Special properties

forecasts

Supplementary notes

* E-commerce activity revenue includes all gross first-party sales and/or third-party GMV generated on all online platforms.

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Global overview

4

Latin American overview

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Formats

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Mobile

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Audience

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Spotlight: digital retail media

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Topics

Digital retail media advertising in Latin AmericaDigital retail media advertising in BrazilAdvertising in MexicoAdvertising in ChileAdvertising in Peru
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