According to a survey conducted among consumers worldwide in October 2023, approximately 38.87 percent of respondents said they supported Amazon's decision to add ads to its Prime Video platform. Conversely, 29.67 percent of respondents said they did not support this decision.
Share of consumers who supported Amazon Prime Video's introduction of ads worldwide as of October 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Real Research. (October 12, 2023). Share of consumers who supported Amazon Prime Video's introduction of ads worldwide as of October 2023 [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/1448654/consumers-supporting-amazon-prime-video-ads-worldwide/?__sso_cookie_checker=failed
Real Research. "Share of consumers who supported Amazon Prime Video's introduction of ads worldwide as of October 2023." Chart. October 12, 2023. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/1448654/consumers-supporting-amazon-prime-video-ads-worldwide/?__sso_cookie_checker=failed
Real Research. (2023). Share of consumers who supported Amazon Prime Video's introduction of ads worldwide as of October 2023. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/1448654/consumers-supporting-amazon-prime-video-ads-worldwide/?__sso_cookie_checker=failed
Real Research. "Share of Consumers Who Supported Amazon Prime Video's Introduction of Ads Worldwide as of October 2023." Statista, Statista Inc., 12 Oct 2023, https://www.statista.com/statistics/1448654/consumers-supporting-amazon-prime-video-ads-worldwide/?__sso_cookie_checker=failed
Real Research, Share of consumers who supported Amazon Prime Video's introduction of ads worldwide as of October 2023 Statista, https://www.statista.com/statistics/1448654/consumers-supporting-amazon-prime-video-ads-worldwide/?__sso_cookie_checker=failed (last visited February 18, 2025)
Share of consumers who supported Amazon Prime Video's introduction of ads worldwide as of October 2023 [Graph], Real Research, October 12, 2023. [Online]. Available: https://www.statista.com/statistics/1448654/consumers-supporting-amazon-prime-video-ads-worldwide/?__sso_cookie_checker=failed