During a 2023 survey, 11 percent of responding women from Great Britain said they like it when mass communication from an organization, brand, or charity addressed them by their name. On the other hand, 22 percent said they did not like it.
Share of adults who liked vs. disliked mass communication addressing them with their name in the United Kingdom as of November 2023, by gender
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YouGov. (November 30, 2023). Share of adults who liked vs. disliked mass communication addressing them with their name in the United Kingdom as of November 2023, by gender [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1448915/adults-like-personalized-mass-communication-gender-uk/?__sso_cookie_checker=failed
YouGov. "Share of adults who liked vs. disliked mass communication addressing them with their name in the United Kingdom as of November 2023, by gender." Chart. November 30, 2023. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1448915/adults-like-personalized-mass-communication-gender-uk/?__sso_cookie_checker=failed
YouGov. (2023). Share of adults who liked vs. disliked mass communication addressing them with their name in the United Kingdom as of November 2023, by gender. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1448915/adults-like-personalized-mass-communication-gender-uk/?__sso_cookie_checker=failed
YouGov. "Share of Adults Who Liked Vs. Disliked Mass Communication Addressing Them with Their Name in The United Kingdom as of November 2023, by Gender." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/statistics/1448915/adults-like-personalized-mass-communication-gender-uk/?__sso_cookie_checker=failed
YouGov, Share of adults who liked vs. disliked mass communication addressing them with their name in the United Kingdom as of November 2023, by gender Statista, https://www.statista.com/statistics/1448915/adults-like-personalized-mass-communication-gender-uk/?__sso_cookie_checker=failed (last visited March 16, 2025)
Share of adults who liked vs. disliked mass communication addressing them with their name in the United Kingdom as of November 2023, by gender [Graph], YouGov, November 30, 2023. [Online]. Available: https://www.statista.com/statistics/1448915/adults-like-personalized-mass-communication-gender-uk/?__sso_cookie_checker=failed
