According to a recent U.S. survey in 2023, most consumers of all generations used generic creamers with their coffee (e.g. Coffee-Mate, International Delight, etc.). It is noticeable that milk alternatives were more popular among younger generations. In fact, almost 33 percent of surveyed Millennials stated to prefer almond milk with their coffee, while nearly 40 percent of Gen Z used oat milk.
Original survey question: "[If “With milk/creamer” or “With sweetener and milk/creamer”] What type(s) of milk/creamer do you use? Select all that apply."
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Drive Research. (February 2, 2024). What type of milk or coffee creamer do you use? [Graph]. In Statista. Retrieved January 26, 2025, from https://www.statista.com/statistics/1450530/types-of-milk-and-coffee-creamers-used-in-the-us/?__sso_cookie_checker=failed
Drive Research. "What type of milk or coffee creamer do you use?." Chart. February 2, 2024. Statista. Accessed January 26, 2025. https://www.statista.com/statistics/1450530/types-of-milk-and-coffee-creamers-used-in-the-us/?__sso_cookie_checker=failed
Drive Research. (2024). What type of milk or coffee creamer do you use?. Statista. Statista Inc.. Accessed: January 26, 2025. https://www.statista.com/statistics/1450530/types-of-milk-and-coffee-creamers-used-in-the-us/?__sso_cookie_checker=failed
Drive Research. "What Type of Milk or Coffee Creamer Do You Use?." Statista, Statista Inc., 2 Feb 2024, https://www.statista.com/statistics/1450530/types-of-milk-and-coffee-creamers-used-in-the-us/?__sso_cookie_checker=failed
Drive Research, What type of milk or coffee creamer do you use? Statista, https://www.statista.com/statistics/1450530/types-of-milk-and-coffee-creamers-used-in-the-us/?__sso_cookie_checker=failed (last visited January 26, 2025)
What type of milk or coffee creamer do you use? [Graph], Drive Research, February 2, 2024. [Online]. Available: https://www.statista.com/statistics/1450530/types-of-milk-and-coffee-creamers-used-in-the-us/?__sso_cookie_checker=failed
