According to a survey conducted in China in January 2024, more than two thirds of respondents purchased prepared gift sets before the Chinese New Year with the intention to give it to someone as a present. However, around half of respondents also bought such gift boxes for their own consumption.
Main purposes of purchasing a Chinese New Year gift box in China as of January 2024
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iiMedia Research. (January 19, 2024). Main purposes of purchasing a Chinese New Year gift box in China as of January 2024 [Graph]. In Statista. Retrieved February 08, 2025, from https://www.statista.com/statistics/1450558/china-spring-festival-gift-box-purchasing-purposes/?__sso_cookie_checker=failed
iiMedia Research. "Main purposes of purchasing a Chinese New Year gift box in China as of January 2024." Chart. January 19, 2024. Statista. Accessed February 08, 2025. https://www.statista.com/statistics/1450558/china-spring-festival-gift-box-purchasing-purposes/?__sso_cookie_checker=failed
iiMedia Research. (2024). Main purposes of purchasing a Chinese New Year gift box in China as of January 2024. Statista. Statista Inc.. Accessed: February 08, 2025. https://www.statista.com/statistics/1450558/china-spring-festival-gift-box-purchasing-purposes/?__sso_cookie_checker=failed
iiMedia Research. "Main Purposes of Purchasing a Chinese New Year Gift Box in China as of January 2024." Statista, Statista Inc., 19 Jan 2024, https://www.statista.com/statistics/1450558/china-spring-festival-gift-box-purchasing-purposes/?__sso_cookie_checker=failed
iiMedia Research, Main purposes of purchasing a Chinese New Year gift box in China as of January 2024 Statista, https://www.statista.com/statistics/1450558/china-spring-festival-gift-box-purchasing-purposes/?__sso_cookie_checker=failed (last visited February 08, 2025)
Main purposes of purchasing a Chinese New Year gift box in China as of January 2024 [Graph], iiMedia Research, January 19, 2024. [Online]. Available: https://www.statista.com/statistics/1450558/china-spring-festival-gift-box-purchasing-purposes/?__sso_cookie_checker=failed