In 2023, the fashion industry's media impact value (MIV) grew with 24 percent, up to 64.3 billion U.S. dollars. A year earlier, the same value stood at 51.8 billion U.S. dollars.
Media impact value (MIV) of the fashion industry worldwide in 2022 and 2023
(in billion U.S. dollars)
Media Impact Value™ (MIV®*): Allows brands to assign a monetary value to every post, interaction or article to measure its impact and identify contributions to brand performance across Voices, channels and regions. This single measurement standard lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the audience perspective. The methodology is built on more than 15 years of experience, working with and for Fashion, Lifestyle and Beauty (FLB) brands globally, including China. Finely tuned with AI Machine Learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority, and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape.
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Launchmetrics. (January 26, 2024). Media impact value (MIV) of the fashion industry worldwide in 2022 and 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1450880/fashion-industry-miv/
Launchmetrics. "Media impact value (MIV) of the fashion industry worldwide in 2022 and 2023 (in billion U.S. dollars)." Chart. January 26, 2024. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1450880/fashion-industry-miv/
Launchmetrics. (2024). Media impact value (MIV) of the fashion industry worldwide in 2022 and 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1450880/fashion-industry-miv/
Launchmetrics. "Media Impact Value (Miv) of The Fashion Industry Worldwide in 2022 and 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 26 Jan 2024, https://www.statista.com/statistics/1450880/fashion-industry-miv/
Launchmetrics, Media impact value (MIV) of the fashion industry worldwide in 2022 and 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1450880/fashion-industry-miv/ (last visited December 05, 2024)
Media impact value (MIV) of the fashion industry worldwide in 2022 and 2023 (in billion U.S. dollars) [Graph], Launchmetrics, January 26, 2024. [Online]. Available: https://www.statista.com/statistics/1450880/fashion-industry-miv/