About 54 percent of surveyed internet users in China were appealed by the production quality of micro-dramas, as per the survey results in late 2023. The storyline, acting, and theme were other key elements to draw the audience into the fast-paced series. Often presented in a vertical screen format and hosted on social media apps, these super short series deliver captivating storylines by episodes ranging from two to ten minutes.
Elements of online micro-dramas that attract internet users in China in 2023
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iiMedia Research. (November 22, 2023). Elements of online micro-dramas that attract internet users in China in 2023 [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1451727/china-reasons-to-watch-micro-short-dramas/?__sso_cookie_checker=failed
iiMedia Research. "Elements of online micro-dramas that attract internet users in China in 2023." Chart. November 22, 2023. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1451727/china-reasons-to-watch-micro-short-dramas/?__sso_cookie_checker=failed
iiMedia Research. (2023). Elements of online micro-dramas that attract internet users in China in 2023. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1451727/china-reasons-to-watch-micro-short-dramas/?__sso_cookie_checker=failed
iiMedia Research. "Elements of Online Micro-dramas That Attract Internet Users in China in 2023." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/statistics/1451727/china-reasons-to-watch-micro-short-dramas/?__sso_cookie_checker=failed
iiMedia Research, Elements of online micro-dramas that attract internet users in China in 2023 Statista, https://www.statista.com/statistics/1451727/china-reasons-to-watch-micro-short-dramas/?__sso_cookie_checker=failed (last visited March 15, 2025)
Elements of online micro-dramas that attract internet users in China in 2023 [Graph], iiMedia Research, November 22, 2023. [Online]. Available: https://www.statista.com/statistics/1451727/china-reasons-to-watch-micro-short-dramas/?__sso_cookie_checker=failed
