Over 46 percent of shoppers in Japan revealed that they had received wrong or substandard products from online orders, as revealed in a survey conducted in December 2023. The leading action after receiving said products was to immediately contact the vendor to demand an exchange or refund. While many online shoppers decided to take action, close to 10 percent of respondents gave up because it was an inexpensive purchase.
Most common actions taken by online shoppers when receiving a wrong product in Japan as of December 2023
Original question: "When you purchased an item during online shopping, how did you react when you received a product that was different from what you expected? Among the following, please choose all that apply."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CAA. (February 1, 2024). Most common actions taken by online shoppers when receiving a wrong product in Japan as of December 2023 [Graph]. In Statista. Retrieved February 13, 2025, from https://www.statista.com/statistics/1452282/japan-online-shopper-action-wrong-product/?__sso_cookie_checker=failed
CAA. "Most common actions taken by online shoppers when receiving a wrong product in Japan as of December 2023." Chart. February 1, 2024. Statista. Accessed February 13, 2025. https://www.statista.com/statistics/1452282/japan-online-shopper-action-wrong-product/?__sso_cookie_checker=failed
CAA. (2024). Most common actions taken by online shoppers when receiving a wrong product in Japan as of December 2023. Statista. Statista Inc.. Accessed: February 13, 2025. https://www.statista.com/statistics/1452282/japan-online-shopper-action-wrong-product/?__sso_cookie_checker=failed
CAA. "Most Common Actions Taken by Online Shoppers When Receiving a Wrong Product in Japan as of December 2023." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1452282/japan-online-shopper-action-wrong-product/?__sso_cookie_checker=failed
CAA, Most common actions taken by online shoppers when receiving a wrong product in Japan as of December 2023 Statista, https://www.statista.com/statistics/1452282/japan-online-shopper-action-wrong-product/?__sso_cookie_checker=failed (last visited February 13, 2025)
Most common actions taken by online shoppers when receiving a wrong product in Japan as of December 2023 [Graph], CAA, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1452282/japan-online-shopper-action-wrong-product/?__sso_cookie_checker=failed