Retail media share in digital ad spend in Western Europe 2023, by country

Published by Statista Research Department, Feb 29, 2024
Among the five presented Western European countries, the United Kingdom had the highest share of on-site retail media in digital advertising spending in 2023, with 10.3 percent. The lowest was reported in Italy with nine percent. The average stood at 9.8 percent.

Share of on-site retail media in digital advertising spending in selected countries in Western Europe in 2023

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Release date

February 2024

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

2023

Special properties

on-site retail media only

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Statistics on " Digital retail media advertising in Europe "

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Other statistics that may interest you Digital retail media advertising in Europe

Overview

8

Major players

8

Germany

8

France

8

United Kingdom

7

Marketer insights

8

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Topics

Digital retail media advertising in EuropeAmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideeBay Inc.
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Access limited to Free Statistics. Premium Statistics are not included.
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