As of January 2024, 50.9 percent of TikTok's advertising reach in the Philippines were male users and the remaining share were female users. The potential advertising audience of TikTok in the country was about 49.09 million people as of this period.
Share of the advertising reach of TikTok in the Philippines as of January 2024, by gender
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Share of the advertising reach of TikTok in the Philippines as of January 2024, by gender [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1453843/philippines-advertising-audience-tiktok-by-gender/?__sso_cookie_checker=failed
DataReportal, und We Are Social, und Meltwater. "Share of the advertising reach of TikTok in the Philippines as of January 2024, by gender." Chart. February 21, 2024. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1453843/philippines-advertising-audience-tiktok-by-gender/?__sso_cookie_checker=failed
DataReportal, We Are Social, Meltwater. (2024). Share of the advertising reach of TikTok in the Philippines as of January 2024, by gender. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1453843/philippines-advertising-audience-tiktok-by-gender/?__sso_cookie_checker=failed
DataReportal, and We Are Social, and Meltwater. "Share of The Advertising Reach of Tiktok in The Philippines as of January 2024, by Gender." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1453843/philippines-advertising-audience-tiktok-by-gender/?__sso_cookie_checker=failed
DataReportal & We Are Social & Meltwater, Share of the advertising reach of TikTok in the Philippines as of January 2024, by gender Statista, https://www.statista.com/statistics/1453843/philippines-advertising-audience-tiktok-by-gender/?__sso_cookie_checker=failed (last visited January 24, 2025)
Share of the advertising reach of TikTok in the Philippines as of January 2024, by gender [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1453843/philippines-advertising-audience-tiktok-by-gender/?__sso_cookie_checker=failed
