In 2023, approximately 51 percent of chief executive officers (CEOs) surveyed in the United States reported thinking short tenure is a sign of chief marketing officers (CMOs) succeeding in their role. In the two previous years, that share did not surpass 20 percent. According to the same study, U.S. CEOs expected marketing to help them create new customers, retain existing ones, and drive revenue growth.
Chief executive officers' (CEOs) opinion on chief marketing officers (CMOs) with short tenures in the United States from 2021 to 2023
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Boathouse Group. (January 16, 2024). Chief executive officers' (CEOs) opinion on chief marketing officers (CMOs) with short tenures in the United States from 2021 to 2023 [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/1454045/ceo-opinion-cmo-tenure-united-states/?__sso_cookie_checker=failed
Boathouse Group. "Chief executive officers' (CEOs) opinion on chief marketing officers (CMOs) with short tenures in the United States from 2021 to 2023." Chart. January 16, 2024. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/1454045/ceo-opinion-cmo-tenure-united-states/?__sso_cookie_checker=failed
Boathouse Group. (2024). Chief executive officers' (CEOs) opinion on chief marketing officers (CMOs) with short tenures in the United States from 2021 to 2023. Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/1454045/ceo-opinion-cmo-tenure-united-states/?__sso_cookie_checker=failed
Boathouse Group. "Chief Executive Officers' (Ceos) Opinion on Chief Marketing Officers (Cmos) with Short Tenures in The United States from 2021 to 2023." Statista, Statista Inc., 16 Jan 2024, https://www.statista.com/statistics/1454045/ceo-opinion-cmo-tenure-united-states/?__sso_cookie_checker=failed
Boathouse Group, Chief executive officers' (CEOs) opinion on chief marketing officers (CMOs) with short tenures in the United States from 2021 to 2023 Statista, https://www.statista.com/statistics/1454045/ceo-opinion-cmo-tenure-united-states/?__sso_cookie_checker=failed (last visited February 14, 2025)
Chief executive officers' (CEOs) opinion on chief marketing officers (CMOs) with short tenures in the United States from 2021 to 2023 [Graph], Boathouse Group, January 16, 2024. [Online]. Available: https://www.statista.com/statistics/1454045/ceo-opinion-cmo-tenure-united-states/?__sso_cookie_checker=failed