At the end of 2023, approximately 53 percent of adults surveyed in the United States said they thought advertisements were a waste of time. Around 52 percent reported distrusting ads on TV, while less than half (or 46 percent) of respondents stated that ads help them choose what to buy. The share of U.S. adults saying they were more likely to engage with ads on social media than on regular websites grew by 10 percentage points between 2019 and 2023, reaching 40 percent in the latter year.
Adults' attitudes toward advertising in the United States in December 2019 and December 2023
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MarketingCharts. (March 4, 2024). Adults' attitudes toward advertising in the United States in December 2019 and December 2023 [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/1454837/adults-selected-attitudes-advertising-united-states/?__sso_cookie_checker=failed
MarketingCharts. "Adults' attitudes toward advertising in the United States in December 2019 and December 2023." Chart. March 4, 2024. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/1454837/adults-selected-attitudes-advertising-united-states/?__sso_cookie_checker=failed
MarketingCharts. (2024). Adults' attitudes toward advertising in the United States in December 2019 and December 2023. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/1454837/adults-selected-attitudes-advertising-united-states/?__sso_cookie_checker=failed
MarketingCharts. "Adults' Attitudes toward Advertising in The United States in December 2019 and December 2023." Statista, Statista Inc., 4 Mar 2024, https://www.statista.com/statistics/1454837/adults-selected-attitudes-advertising-united-states/?__sso_cookie_checker=failed
MarketingCharts, Adults' attitudes toward advertising in the United States in December 2019 and December 2023 Statista, https://www.statista.com/statistics/1454837/adults-selected-attitudes-advertising-united-states/?__sso_cookie_checker=failed (last visited February 09, 2025)
Adults' attitudes toward advertising in the United States in December 2019 and December 2023 [Graph], MarketingCharts, March 4, 2024. [Online]. Available: https://www.statista.com/statistics/1454837/adults-selected-attitudes-advertising-united-states/?__sso_cookie_checker=failed
