In 2023, the highest level of trust in brand and product recommendations from social media influencers was evident among Gen Z and millennials, with one-third of respondents from each generational cohort expressing complete trust. Conversely, over 40 percent of Baby Boomers exhibited no trust at all in influencer recommendations, nearly double the skepticism shown by Gen X respondents and more than four times that of Gen Z.
Trust level in product and brand recommendations by social media influencers worldwide in 2023, by generational cohort
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GWI. (June 26, 2023). Trust level in product and brand recommendations by social media influencers worldwide in 2023, by generational cohort [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/1455067/trust-in-influencers-for-brand-recommendations/?__sso_cookie_checker=failed
GWI. "Trust level in product and brand recommendations by social media influencers worldwide in 2023, by generational cohort." Chart. June 26, 2023. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/1455067/trust-in-influencers-for-brand-recommendations/?__sso_cookie_checker=failed
GWI. (2023). Trust level in product and brand recommendations by social media influencers worldwide in 2023, by generational cohort. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/1455067/trust-in-influencers-for-brand-recommendations/?__sso_cookie_checker=failed
GWI. "Trust Level in Product and Brand Recommendations by Social Media Influencers Worldwide in 2023, by Generational Cohort." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1455067/trust-in-influencers-for-brand-recommendations/?__sso_cookie_checker=failed
GWI, Trust level in product and brand recommendations by social media influencers worldwide in 2023, by generational cohort Statista, https://www.statista.com/statistics/1455067/trust-in-influencers-for-brand-recommendations/?__sso_cookie_checker=failed (last visited February 07, 2025)
Trust level in product and brand recommendations by social media influencers worldwide in 2023, by generational cohort [Graph], GWI, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1455067/trust-in-influencers-for-brand-recommendations/?__sso_cookie_checker=failed
