During a global 2024 survey among marketing agencies and brands, 63 percent of respondents stated that they were planning on using artificial intelligence (AI) and machine learning (ML) for influencer marketing in the upcoming year. Another 27.1 percent of marketing professionals shared that they might or might not use it to create effective influencer campaigns.
Share of marketing professionals planning on using artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide in the upcoming year as of February 2024
among PR agencies, marketing agencies, brands, and other relevant professionals
Supplementary notes
The source does not provide information about survey date. The date provided is the publication date. Further specifics of survey methodology can be found here.
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Influencer Marketing Hub. (February 1, 2024). Share of marketing professionals planning on using artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide in the upcoming year as of February 2024 [Graph]. In Statista. Retrieved January 17, 2025, from https://www.statista.com/statistics/1455138/ai-ml-usage-shares-influencer-marketing/?__sso_cookie_checker=failed
Influencer Marketing Hub. "Share of marketing professionals planning on using artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide in the upcoming year as of February 2024." Chart. February 1, 2024. Statista. Accessed January 17, 2025. https://www.statista.com/statistics/1455138/ai-ml-usage-shares-influencer-marketing/?__sso_cookie_checker=failed
Influencer Marketing Hub. (2024). Share of marketing professionals planning on using artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide in the upcoming year as of February 2024. Statista. Statista Inc.. Accessed: January 17, 2025. https://www.statista.com/statistics/1455138/ai-ml-usage-shares-influencer-marketing/?__sso_cookie_checker=failed
Influencer Marketing Hub. "Share of Marketing Professionals Planning on Using Artificial Intelligence (Ai) and Machine Learning (Ml) for Influencer Marketing Worldwide in The Upcoming Year as of February 2024." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1455138/ai-ml-usage-shares-influencer-marketing/?__sso_cookie_checker=failed
Influencer Marketing Hub, Share of marketing professionals planning on using artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide in the upcoming year as of February 2024 Statista, https://www.statista.com/statistics/1455138/ai-ml-usage-shares-influencer-marketing/?__sso_cookie_checker=failed (last visited January 17, 2025)
Share of marketing professionals planning on using artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide in the upcoming year as of February 2024 [Graph], Influencer Marketing Hub, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1455138/ai-ml-usage-shares-influencer-marketing/?__sso_cookie_checker=failed
